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Most printed items can be produced within 10 business days or sooner, shipping time may be additional. If needed, rush service is available on most
products at an additional cost. |
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Most orders are subject to a 10% overrun/underrun. This is a standard practice in the printing industry, due to an estimated 10% spoilage which may occur at different phases of production. You will only be billed for the quantity you receive, which may be up to 10% more or less than the quantity ordered. Overrun/underrun policies can vary on promotional products, which should be addressed during the quoting process. |
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3 |
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What is gripper or lock-up? |
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Gripper: in sheet-fed printing, the amount of space needed for grippers (devices that pull the paper through the press) to grasp the leading edge (gripper edge) of the paper. There should be no image printing in this area, which is typically a minimum of 5/16”, either at the top or bottom edge of form.
Lock-up: in rotary press printing, the amount of space needed for the edges of the printing plate to be folded and “locked” into the cylinder. There should be no image or copy printing in this area, which is typically a minimum of 5/16” at the top and bottom of form. |
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A bleed is when an image extends beyond the trim edge of the printed product. If your image is not white on all four sides, you MUST include bleeds in your files. Add 1/8” (.125”) to each side of the file. For example, for a 4” x 6” postcard with full bleed, the image size should be submitted at 4.125" x 6.125". |
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5 |
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What does CMYK stand for? |
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Cyan, magenta, yellow, and black, are the process colors of toner or ink used in offset and digital printing. The colors mix together to reproduce a complete spectrum of colors, also referred to as “four color” or “process color” printing. |
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The most popular color matching system used in the printing industry, Pantone Matching System. A true PMS color is defined by a mixture of inks that will provide a specific color. PMS colors are often associated with a color code and can be used to produce colors outside the CMYK gamut. |
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7 |
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How do you define paper weights? |
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Basis Weight: The basis weight of a paper is the designated fixed weight of 500 sheets, measured in pounds, in that paper's basic sheet size. It is important to note that the "basic sheet size" is not the same for all types of paper.
Caliper: Caliper refers to the thickness of a sheet of paper expressed in thousandth of an inch. This measurement is taken with a micro meter. Normally, paper caliper should not have more than a + or - 5% variance within a sheet. Generally, the relation between caliper and basis weight.... the greater the caliper (the thicker the paper), the greater the paper weight. |
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8 |
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What are the artwork requirements? |
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All original copy, including type, photos and illustrations, intended for printing.
Vector artwork is usually required for promotional products. If proper artwork is not supplied, there may be additional changes incurred, which will be discussed with you by your Paradigm Group representative.
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Perhaps a better term would be "vector-based art," meaning art created in a vector-based program, such as Illustrator, Freehand, Corel Draw, Flash or other "vector" illustration programs. Vector graphics (also called geometric modeling or object-oriented graphics) is the use of geometrical primitives such as points, lines, curves, and polygons, which are all based upon mathematical equations to represent images in computer graphics. It is used in contrast to the term raster graphics, which is the representation of images as a collection of pixels, and used as the sole graphic type for actual photographic images.
Vector art is key for printing. Since the art is made from a series of mathematical curves it will print very crisp even when resized. For instance one can take the same vector logo and print it on a business card and then enlarge it to billboard size and keep the same crisp quality. A low-resolution raster graphic would blur incredibly if it were enlarged from business card size to billboard size.
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10 |
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What if I don’t have artwork? |
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We have a team of designers and will select the one that is best suited for your project. Graphic design charges can be estimated before work begins. |
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11 |
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Why is there an additional charge to digitize my logo when I have artwork? |
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In order to use your logo for embroidery, it must be digitized. Digitizing is the conversion of a logo or design into a data format that embroidery machines understand. Every line, curve and filled area must be defined to the embroidery machine. Some logos cannot be digitized without modifying the original design. If you already have a digitized file, we can review it to see if it will be compatible. |
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12 |
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What is the difference between digital and conventional or offset printing? |
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Digital: printing in which an image is applied to paper or another substrate directly from a digital file rather than using film and/or plates. The benefits of digital printing include: faster turnaround times, lowered production costs, and the ability to personalize documents. It is frequently used for on-demand or short-run color printing.
Conventional or Offset: A widely used printing technique where the inked image is transferred (or "offset") from a plate first to a rubber blanket, then to the printing surface. When used in combination with the lithographic process, which is based on the repulsion of oil and water, the offset technique employs a flat (Plano graphic) image carrier on which the image to be printed obtains ink from ink rollers, while the non-printing area attracts a film of water, keeping the nonprinting areas ink-free. The benefits of offset printing include consistent high image quality and usability on a wide range of printing surfaces in addition to smooth paper (e.g., wood, cloth, metal, leather, rough paper) |
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13 |
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Why should I do business with an Independent Distributor? |
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An Independent Distributor serves as a one-stop source, which helps increase efficiencies for your company, by working with fewer vendors. The Independent distributor provides services, not just products and offers custom solutions to your problems. By working with a wide array of manufacturers and business partners, they can get the best product/price/delivery combination to meet your needs. Distributors are highly trained professionals who make it their job to stay up-to-date on technological developments in the business environment, so you don't have to. |
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